Monday, October 11, 2010
Friday, October 08, 2010
Saturday, June 09, 2007
1. Utilize Your Knowledge- Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time.
2. Become A Publisher- Publish e-zines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.
3. Persuade Them To Sign- A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guestbook. The problem is a lot of people won't take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something free in return.
4. Create An E-mag- Publish your e-zine in ebook format. You could offer more articles per issue. You could add graphics with the articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page color ads.
5. Tell Them What's Next- Get your visitors excited about revisiting your web site. Tell them about upcoming articles, prize drawings, freestuff, etc. If they know what's in store for them, they will revisit. Tell then to sign up for an e-mail reminder or tell them to bookmark your web site.
6. Share Your Information- Create a web book that's related to your web site topic. Give people the option of linking to the web book so they give it away to their visitors. Put your ad on top of the title page to get free advertising. This strategy will easily multiply your advertising exposure.----
To Your Success,
1. Make your reader visualize they have already
bought your product in your ad. Tell them what
results they have gotten and how it makes them
feel. They'll already become emotionally attached
before they buy.
2. Turn your ad into an article. It could be a story,
or how-to article. This will lead them into your ad
without them knowing it's an ad. They'll already be
interested when they get to your sales pitch.
3. Make sure you show your reader that they are
getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they
order today they can buy it for $69.95.
4. Direct your ad headline to your target audience.
Your readers will feel important and belong to a
select group of people who buy your product. For
example; "Attention! Accountants, Discover A
New Way To Increase Your Client Base!"
5. Tell your reader how fast they can receive your
product or service in your ad. Their buying decision
may be based on how fast they can receive your
product. They may need it by a certain deadline.
6. Use bullets to highlight your product or services
benefits. Benefits are the key to selling anything,
make them standout in your ad. You can use dots,
dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a
normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the
free bonus or give them double their money back.
8. Tell your reader they'll receive surprise bonuses.
This'll raise your reader's curiosity and make them
want to buy so they can find out what the surprise
9. Let your reader know this specific package will
not be offered again. You must create urgency so
people buy now. You may always sell the same
product but not with the same bonuses or price.
10. Give them a couple tips in your ad that will help
them with their problem. This will give your business
credibility and gain your readers trust to buy your
products or services.
To Your continued success,
1. Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc.
2. Link to web sites that provide useful information
or services for your visitors. If you have many useful
links on your site, they may make it their start page.
3. Spice-up your web site's wording using plenty of
adjectives. It gives your visitors a clearer vision of
what your explaining or describing to them.
4. Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have them click to read the rest.
5. Join affiliate programs that go with the theme of
your web site. You'll just be wasting valuable space
and time if your visitors aren't interested in them.
6. Market your web site as a free club instead of
a web site. This'll increase your repeat visitors and
sales because people enjoy belonging to groups.
7. Interact with your online customers on a regular
basis. This'll show them you care about them. You
could use a chat room, forum or message system.
8. Check your web site links regularly. After people
click on one link, and it doesn't work, they usually
won't risk wasting their time clicking on another one.
9. Give visitors a positive experience when they're
at your web site. Provide them with original content
and free stuff. They'll tell all of their friends about it.
10. Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange they do the same for you.
To Your Success'
Saturday, September 02, 2006
[By: Beka Ruse] In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it's six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
Who Cooked This!? (How did it all start?)
Why Does Bad Spam Happen to Good People?
Stop The Flood to Your Inbox
Stay Off Spammed Lists in the Future
Think You're Not a Spammer? Be Sure.
The Final Blow
Who Cooked This!? (How did it all start?)
The modern meaning of the word "spam" has nothing to do with spiced ham. In the early 1990's, a skit by British comedy group Monty Python led to the word's common usage. "The SPAM Skit" follows a couple struggling to order dinner from a menu consisting entirely of Hormel's canned ham. Repetition is key to the skit's hilarity. The actors cram the word "SPAM" into the 2.5 minute skit more than 104 times! This flood prompted Usenet readers to call unwanted newsgroup postings "spam." The name stuck. Spammers soon focused on e-mail, and the terminology moved with them. Today, the word has come out of technical obscurity. Now, "spam" is the common term for "Unsolicited Commercial E-Mail", or "UCE."
Why Does Bad Spam Happen to Good People?
Chances are, you've been spammed before. Somehow, your e-mail address has found it's way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities. Backstabbing BusinessesBusinesses often keep lists of their customers' e-mail addresses. This is a completely legitimate practice and, usually, nothing bad comes of it. Sometimes though, the temptation to make a quick buck is too great, and these lists are sold or rented to outside advertisers. The result? A lot of unsolicited e-mail, and a serious breach of trust. Random Address Generation Computer programs called random address generators simply "guess" e-mail addresses. Over 100 million hotmail addresses exist - howhard could it be to guess some of them? Unfortunately for many unsuspecting netizens - not too hard. Many spammers also guess at "standard" addresses, like "firstname.lastname@example.org", "email@example.com", and "firstname.lastname@example.org." Web Spiders Today's most insidious list-gathering tools are web spiders. All of the major search engines spider the web, saving information about each page. Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Prepare for an onslaught! Chat Room Harvesting ISP's offer vastly popular chat rooms where users are known only by their screen names. Of course, spammers know that your screen name is the first part of your e-mail address. Why waste time guessing e-mail addresses when a few hours of lurking in a chat room can net a list of actively-used addresses? The Poor Man's Bad Marketing Idea It didn't work for the phone companies, and it won't work for e-mail marketers. But, some spammers still keep their own friends-and-family-style e-mail lists. Compiled from the addresses of other known spammers, and people or businesses that the owner has come across in the past, these lists are still illegitimate. Why? Only you can give someone permission to send you e-mail. A friend-of-a-friend's permission won't cut it.
Stop The Flood to Your Inbox
Already drowning in spam? Try using your e-mail client's filters - many provide a way to block specific e-mail addresses. Each time you're spammed, block the sender's address. Spammers skip from address to address, and you may be on many lists, but this method will at least slow the flow. Also, use more than one e-mail address, and keep one "clean." Many netizens find that this technique turns the spam flood into a trickle. Use one address for only spam-safe activities like e-mailing your friends, or signing on with trustworthy businesses. Never use your clean address on the web! Get a free address to use on the web and in chat rooms. If nothing else helps, consider changing screen names, or opening an entirely new e-mail account. When you do, you'll start with a clean, spam-free slate. This time, protect your e-mail address!
Stay Off Spammed Lists in the Future
Think You're Not a Spammer? Be Sure.
Many a first-time marketer has inadvertently spammed his audience. The first several hundred complaints and some nasty phone messages usually stop him in his tracks. But by then, the spammer may be faced with cleanup bills from his ISP, and a bad reputation that it's not easy to overcome. The best way to avoid this situation is to have a clear understanding of what spam is: If anyone who receives your mass e-mails did not specifically ask to hear from you, then you are spamming them. Stick with your gut. Don't buy a million addresses for $10, no matter how much the seller swears by them! If something sounds fishy, just say no. You'll save yourself a lot in the end.
The Final Blow
The online world is turning the tide on spam. In the end, people will stop sending spam because it stops working. Do your part: never buy from a spammer. When your business seeks out technology companies with which to work, only choose those with a staunch anti-spam stance. Spam has a long history in both the food and e-mail sectors. This year, Hormel Foods opened a real-world museum dedicated to SPAM. While the museum does feature the Monty Python SPAM Skit, there's no word yet on an unsolicited commercial e-mail exhibit. But, if all upstanding netizens work together, Hormel's ham in a can will far outlive the Internet plague that is UCE.
Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy: Automated E-Mail Follow Up From AWeber. http://www.aweber.com/lsp.htm
References:Hormel Foods, Virtual Press Kit, www.hormelfoods.comMicrosoft Corporation, MSN Hotmail Fun Facts, www.microsoft.com
Friday, April 07, 2006
For very little cost, you can sell a product online that hasn’t been selling well offline. Once it is set up, it takes virtually no work to maintain and monitor. Even if you only get a few sales a month, it is money that you wouldn’t have otherwise!
Let me give an example from my own experience. Back before I took my first business online, I advertised my book, “Secrets of Buying and Building Your Specialty Car on a Small Budget,” in “kit car” magazines (there were only two) for three years, and made a full-time income doing so. After a while, the ad rates jumped too high and the market was getting saturated with my product, (I was the only person writing a book on such a subject) so it just wasn’t worth running the ads anymore.
I put the same book on a simple web page, did a few reciprocal links with related kit car sites, and announced my presence on the two kit car e-mail discussion lists. The result? It still brings in over $1,000 per month automatically. I don’t do anything to maintain it (I haven’t touched it or even paid attention to it in over 2 years), and it still generates $1,000 in profit every month. It’s not much, but I don’t do any real work for it.
It is an old book that was not profitable, and not being advertised anymore offline, but because I put it on the Net, it now earns me $1,000 on autopilot each and every month. It’s not a lot of money, but it is icing on the cake. If you can get a few products like this, you can generate a full-time income very easily.
Be prepared to change your advertising concept a little and adapt it to the Internet. For example, in the kit car business, the customers are what marketers call “picture people.” In magazines, using pictures in your ads increases the cost of the advertising. On the Internet, though, because there is basically unlimited space, you can really take advantage of images. In fact, when I advertise in newsgroups, I let everyone know that there are a ton of pictures on my site. Just having images at your site is a way of getting traffic.
This pitch enticed kit car enthusiasts to come and check my site out. The philosophy is to give the target market what they want.
Your online marketing battle will include a number of different methods in different areas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisements, sponsor lists and newsletters, distribute press releases, and much more. Keep in mind, though, that when you are first starting out, it is critical that you focus on one aspect of your marketing campaign at a time and promote it to its fullest extent before moving on to the next.
It is better to slowly become profitable by focusing on one issue at a time, than to barely be profitable because you are attacking all of the issues half-heartedly.
Diversify and spend small amounts on advertising at first. If you use a cautious approach, you will not be wiped out financially if an ad doesn’t generate the sales you were hoping for. Just keep testing ads as your budget allows until you find the one that works best; then you can roll it out and be confident that you are going to make money rather than lose it!
If you have a lot of competition, state that you will honor all of your competitors’ coupons and/or discounts; use “their” advertising to your advantage.
An age-old problem in business is collecting final payment for services rendered. As a business owner, you need to be prepared for “difficult” clients and “mooches” by doing such things as…
1. In your contract or sales agreements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.
2. Write form letters to be used for collecting the balance. There should be three letters in total -- one after the payment is ten days late, another after twenty days, and a third that lets the client know that you’ll be turning their account over to a collection agency (or taking them to small claims court). The third letter should not be sent until 45 days after the payment is late. And of course, never bluff. If you say you will turn it over to a collection agency, do so.
3. The best way to protect yourself is to take payment via credit card. State to your client that you will bill their credit card one third of the total price as an initial down payment, another third just after you have passed the 50% completion point, and the final third on delivery. Or use the two-payment system -- half at the initiation of the job and the remainder upon completion.
Tuesday, December 13, 2005
Monday, December 12, 2005
Solomon's Corner presents and explains an incredibly wide variety of information - all aimed at ensuring your business success. Whether you need information on choosing the right opportunity, avoiding scams, marketing your business, pricing your products and services, keeping accounts and books, understanding do's and don'ts, or growing your business, you'll find it here.
Solomon's Corner is a very unique. It provides new marketing information and resources. Solomon's Corner can provide you with the very best ideas, concepts and tools for starting and successfully operating your home or online business. Apply them, we're convinced that you'll be able to create exactly the kind of business you have always dreamed of and find exactly the level of success that you have always wanted.
What You Need to Know About Home-based Businesses
In This Session
- Defining the home-based business
- Understanding the basics
- Dealing with the good and the bad news
Congratulations! You've decided to start a home-based business. We welcome you as you join with millions of others who have already made the decision to start their own business. According to the Small business Administration(SBA), there are 23.7 million businesses in the United States today. Of this total, 99.7 percent are small businesses (defined by the government as businesses with fewer than 500 employees), or about 23.6 million. Of these, just over half - about 11.8 million - are home-based businesses.
Owning your own home-based business may be the most rewarding experience of your entire life. Not just in a financial sense, but also rewarding in the sense of doing the work you love and having control over your own life. Of course, every great journey begins with the first step. In this session, we provide you with an overview, taking a look at the basics of home-based business - including getting started, managing your money, avoiding problems and moving ahead. Finally, we consider some of the good news - and the bad- about starting your own home-based business and knowing when it's time to make a move.
Home-Based Business Defined
A home-based business is, a business based in your home. Whether you do all the work in your home or on customers' or third-party premises, whether you run a website, a franchise, a direct service, a direct-sales operation or a business opportunity, if the center of your operations is based in your home, it's a home business.
What Kind of Business will it be?
After you decide you're going to start your own home-based business, you're left with two questions: Exactly what kind of home-based business should you start, and what is the best way to market your products or services?
There are two major types of home-based businesses: businesses you start from scratch and businesses you buy.
Businesses You Buy
Three types of businesses: Franchise, direct selling and business opportunities. Whether you prefer to march to beat of your own drummer get a business in a box depends on your personal preferences: whether you like to create systems (or follow those of others and how much structure you like.
The advantage of a business you start from scratch is that it can be molded to your preferences and to existing and emerging markets, and therefore provide a boundless variety of possibilities. They tend to be more successful over the long run than businesses you buy.
Each type of home business that you can buy, on the other hand, has its own spin. Here are examples of the three different types.
A franchise is an agreement in which one business grants another business the right to distribute its product or services. Some common home-based franchises include the following:
- American Leak Detection (water/gas leak detection)
- Merry Maids (cleaning service)
- Kinderdance International (teaching dance to preschoolers)
- ServiceMaster (cleaning Service)
- Terminix Termite and Pest Control (pest control)
Direct selling involves selling products or services in a person to person manner, away from a fixed retail location. There are two main types of direct selling opportunities:
- Single-level marketing is making money by buying products from a parent company and then selling those products directly to customers.
- Multi-level marketing involves making money through single-level marketing and by sponsoring new direct sellers.
Some common home-based direct-selling opportunities include the following:
- Amway/Quixtar (household cleaning products)
- Discovery Toys, Inc. (toys)
- Longaberger Company (baskets)
- Mary Kay, Inc. (cosmetics)
- Nikken, Inc. (wellness technology)
A business opportunity is an idea, product, system or service that someone else develops and offers to sell to others to help them start their own, similar business. (One way to think of a business opportunity is that it's any business concept you can buy from someone else that not direct-selling or a franchise.) Your customers and clients pay you directly when you deliver a product or service to them. Here are several examples of businesses opportunities that can easily be run out of your home:
- Balloon Wrap, Inc. (balloon gift wrap)
- Cardservice International (transaction service provider)
- Home Video Studio, Inc. (video studio)
- Rhino Linings USA, Inc. (truck-bed liners)
Interested in finding some immediate online business opportunities? Take a look at these links:
Interested in finding out the names of more companies and how to get in touch with them? Entrepreneur Magazine: (http://www.entrepreneurmag.com) and( http://www.gosmallbiz.com ) also have extensive information on business opportunities you can buy. You can also do an online search for companies on Google (http://www.google.com), using the keywords business opportunity.
Well, that's enough for now! We'll be back soon with part two of session one. Thank You for reading our blog!!